What do you want your website to do?
Please tell me about the range of work you do, the products you sell, the services you offer, or the content you create.
Describe the ideal visitor to your website.
Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local or far-flung? Young or old?
Which social media channels (if any) do you think your ideal clients spend time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry?
How do you want to be seen?
Give us the lay of the land. Tell us about your industry and how you fit into it.
Newcomer, established? Local, regional, national? Artisanal, mass market?
What brands and/or individuals do you consider competition?
What brands and/or individuals would you consider to be design inspiration?
What makes you or your business unique/special/different?
What keywords and phrases do people use to search for what you do?
What are 1-3 websites that you like, and what do you like about them?
Do you already have an existing website or domain? (If so, what is it?)
Will anyone else, such as partners or employees, need administrative access to the website?
Who will be the contact person during the design process, and what will be their turnaround time on replies? (Please include email & phone.)
Do you have an ideal date for website launch?
Are there considerations that might affect the timeline (e.g. launches, openings, etc.)?
What assets will you be able to provide for your website?
This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.
What’s your approximate budget for this website design?
Anything else you’d like to tell me about this project?
Whew, that was a lot of questions! Thank you for taking the time to write it out. I'll be in touch very shortly with a quote and a contract.
I look forward to working with you!
firstname.lastname@example.org // 443 445 0252